and Rover is already working on the creation of a deputy of the popular worldwide Defender. Auto Car publication describes this project as the most ambitious ever undertaken by the British manufacturer. Last week the brand new director, John Edwards (John Edwards) said that “Land Rover is already working seriously on the replacement of the Defender”. He said first results would be seen after about two years.
The Auto car wrote that the new project will require very high investments by the Indian company Tata, owner of British brand. For the new car will establish a new platform, will invest in new production capacity. According to preliminary data, future Defender will have a lot of the bodywork versions, including station wagons and pickup. The car will enable the production of special versions depending on the needs of the buyer.
The first cars from the new generation of Defender will appear on the market in late 2014 or early 2015 Land Rover currently working on the philosophy and strategy of the project, is considering a marketing strategy and, in how many versions to develop a new generation of Defender. First concept of the new Defender must be submitted in 2013. According to knowledgeable sources, a series of companies for rent a car in Bourgas bought rights to several new models from Land Rover. Their use is very effective in the mountainous region of Burgas.
While last year Land Rover has sold only 18,000 units of model Defender, he remains among the most important for the brand. This is a reason to invest a large sum in a revival of traditional Land Rover model. Practical SUV segment cars in the world market remains very strong as a year sold 3.25 million vehicles of this type. According to market analysts, sales will grow further after about 5 years will increase at least 25% compared to today.
There are good prospects and the “luxury SUV models, which last year sold over 2 million worldwide. Analysts say their sales will increase over the next five years with around 35%.